Marketing Using Social Media Sites

We are now in an era of modernity. When it comes to technological advancement, the 21st century has a lot to offer. Compared to previous generation, the way we live and do business today is far different from the world our grandparents used to live before. Communication is fast and easy today, we have mobile phones and emails. There is also changes in transportation today. Before people used to travel by bicycles or trains but today we have fast trains, airplanes and ships that only takes few hours to take you to your destination. People now live in comfort and these are all because of technological innovations created by men.

In the world of business, technology did alter how the system works here. First, when computers where invented, paper works became easy. There is no need for typewriters. Data can now be stored as soft copies in computers limiting the use of papers for filing and storing piles of data. When Internet become popular,the world of business also undergo some changes when it comes to their marketing and advertising strategies. Along the birth of the Internet comes social media sites. These social media sites are vastly used by people today. It's as if social media sites are already part of their lives. Social media sites is used by companies today as a tool in their marketing strategies. How? Social media sites like Facebook, Twitter, Myspace and Youtube is used by companies to reach customers all over the globe. They create accounts in these sites and then introduce their products or services by posting relevant information, videos, etc.  

What's good about social media sites is that companies can target the market or customers they want to sell their products to. Furthermore, companies can create fan pages where customers can like the products or services being offered, ask questions and can make a comment. Social media sites allow the exchange of information between a company and customers that makes it easy and convenient for both parties to do business. Lastly, social media sites are a big help for companies because most of these sites are free thus saving a lot of money and limiting the expense in marketing. 

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